There are 2 different audiences for the newsletter-
- 1.Newsletter subscribers through the Fest website and
- 2.Attendees who registered to for the FestThe main purpose of the first newsletter is keeping subscribers updated with the evolution of the fest- new announcements, speakers, program, and promoting the ticket sales.
The second newsletter's purpose is mainly focused with practical information about the fest. The attendee newsletter starts going out 2 months before the fest.
The process flows like this -
- 1.collect important news about the event
- 2.make rough drawing of announcements to include
- 3.draft it in the mailchimp